Joseph and Christie Clarke began their journey with little more than $900 in gift cards, $30,000 in debt, and a shared conviction that their story didn’t have to end where it started. From a modest apartment in a dangerous neighborhood—where a small garden became a sanctuary for local children—to owning land in Central Texas and building a life rooted in faith, family, and generational purpose, their path has been marked by grit, grace, and relentless learning. Along the way, they’ve gained hard-won experience across industries as varied as health and fitness, construction, film and television, high-end events, outdoor sports, retail, restaurants, landscaping, portable buildings, and heavy machinery. Through every season, they’ve carried a quiet resolve: to turn humble beginnings into lasting legacy.

Today, the Clarkes are more than entrepreneurs—they’re first-generation wealth builders mentoring others on the same path. Surrounded by multi-generational mentors who pass down more than just wealth—values, memory, well-being, and spiritual richness—they’ve committed to putting those principles into daily practice and sharing this precious lost art with others. Their work has not only restored generational vision within their own family but has inspired others to believe that it's never too late to rebuild what's been lost. Through daily encouragement on social media, in-depth coaching, and community-based legacy events, they are helping families rediscover strength, unity, and purpose that can span a century or more.

In 2025, Joseph and Christie published Irrelevant: How Your Small Business Is Losing Money and People and 23 Proven Moves to Turn It Around Now, the first book in a practical series for owners who want to lead profitably without losing their people. Their next release will focus on generational wealth and relational structure—because profitability without legacy is only half the journey. Whether you're just starting out or ready to pass the baton to the next generation, the Clarkes can help you become profitable, adaptable, relationally strong, and deeply rooted for the long haul. Join them for a year-long transformational experience, follow their daily encouragement online, and rediscover what it means to pass down not just a business, but a dream that will outlive you.